The History of 888 Casino

888 Casino is one of the best-known and most respected gambling operators out there, catering for players from all over the world. They offer a solid collection of games in a secure gambling environment, which are good reasons for prospective players to choose them. This was also one of the first casinos to be founded, opening its doors more than two decades ago, back in 1997. They came a long way since the 888 platform and the Casino-on-Net proprietary product were launched.

A Decade of Excellence for 888 Casino

888 Casino had the advantage of being among the first casinos in what emerged to be a highly competitive industry. One year after the casino was established,Random Logic Limited was founded and it provided development and research services to the casino. Over the next couple of years, new games were added and the customer base grew, effectively propelling the gambling operator to new highs. The casino was also one of the founding members of the eCOGRA organization for consumer protection.

2002 was an important year, asReef Club Casino was added by the 888 Holdings, yet 888 Casino remained the flagship operator. One year later, the casino secured a license in Gibraltar, which allowed is to better cater for a fast growing and enthusiastic European audience. On the same year, a new version of Casino-on-Net was launched and in 2004, they even introduced a pilot program for skill games. The fast growing popularity of the casino in the UK led to it being listed on the London Stock Exchange.

888 Casino Recovers after UIGEA

2006 was a terrible year for the online gambling industry, as all forms of gambling were banned in the U.S.888 Casino ceased its operations in this country and in 2007 it expanded its area of expertise by acquiring Globalcom Limited. 2008 was another important year for the gambling group, as the casino division was strengthened by the arrival of 888sport and 888ladies. The financial crisis didn’t affect the group which was rebranded and re-launched as Dragonfish, but the casino division remained untouched.

Since 2010, the casino has expanded its reach by making the website mobile friendly and bringing its best games to smartphones and tablets. After five years,888 Casino began preparations for its return to the US market, in the wake of the agreements signed withCaesars Interactive Entertainment. They were quick to expand their presence in Italy in 2011, when the regulated market opened in this country. One year later, they have launched their business in Spain and since then, have become one of the leading players there.

888 Casino Returns to the US Market

In 2013, 888 Casino was ready to enter the regulated US online gaming market, first in Nevada and then in Delaware and New Jersey. For a while, it was the only online gambling operator legally providing gaming services to American players. In 2013, the casino won multiple awards on both sides of the Atlantic and invested massively in consolidating its position here in 2014 and beyond.

On the European front,888 Casino has remained just as active and since 2015 the casino expanded its operations in Denmark, Italy and Spain. The appointing ofItai Feiberger as CEO in 2016 represented of breath of fresh air for the casino who doubled its efforts in the European market. They already have plenty of players continent-wide and their number increased significantly in regulated markets. 

2017 was a great year for 888 Casino worldwide and the sports betting division posted promising numbers. The surging revenues reflect the progress made by the gambling group on a global scale and so far, 2018 also looks promising. Over the years, the casino, as well as the group that owns it, have won prestigious awards, such as the Best Casino Operator in 2013 and 2015 and Digital Operator of the Year in 2013 and 2014.